Resume

Sharon Broes, MSc

Senior Product Designer

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Summary

As a Senior Product Designer with 5+ years experience in fast-paced FinTech environments, I specialize in designing polished, intuitive, and user-centered experiences that bridge business goals with real customer needs.

Skilled in applying AI-enhanced tools for rapid prototyping and iteration. Passionate about delivering pixel-perfect UI and pushing visual design craft while mentoring designers and driving scalable design systems.

Experience

Senior Product Designer

Deel Inc

Aug 2025 - Present

  • Responsible for the AI Workforce design end-to-end customer experience.

  • Designed approval framework and experience library.

  • Design Slack and Teams Deel plugin experience end-to-end

Senior Product Designer

Deel Inc

Aug 2025 - Present

  • Responsible for the AI Workforce design end-to-end customer experience.

  • Designed approval framework and experience library.

  • Design Slack and Teams Deel plugin experience end-to-end

Senior Product Designer

Wayflyer Ltd

Jan 2024- Aug 2025

  • Spearheaded end-to-end UX for B2B funding comparison tool, enabling informed customer decisions and reduced manual processing time by ~24% for internal teams.

  • Embedded in a cross-functional team with engineers and PMs to streamline workflows across 11 countries and +5k customers.

Senior Product Designer

Wayflyer Ltd

Jan 2024- Aug 2025

  • Spearheaded end-to-end UX for B2B funding comparison tool, enabling informed customer decisions and reduced manual processing time by ~24% for internal teams.

  • Embedded in a cross-functional team with engineers and PMs to streamline workflows across 11 countries and +5k customers.

Senior Product Designer

Billhop AB

Oct 2022 - Nov 2023

  • Founded the Product Design function and implemented a scalable tokenized design system that scaled across platforms.

  • Led UX improvements across three platforms (customer portal, internal system, marketing site), supporting a 10K+ international user base.

  • Introduced agile collaboration practices, reducing dev-to-design friction and mentored a graphic designer into full Product Designer role.

Senior Product Designer

Billhop AB

Oct 2022 - Nov 2023

  • Founded the Product Design function and implemented a scalable tokenized design system that scaled across platforms.

  • Led UX improvements across three platforms (customer portal, internal system, marketing site), supporting a 10K+ international user base.

  • Introduced agile collaboration practices, reducing dev-to-design friction and mentored a graphic designer into full Product Designer role.

Product Designer

Klarna AB

Mar 2020 - Oct 2022

  • Designed Klarna’s internal support tool used by 5K agents in 12 countries, resolving 2M+ monthly customer interactions.

  • Delivered new features including screen-sharing, dashboards, and a knowledge-based search—contributing to a sustained CSAT of 84% and SLA of 90%.

  • Collaborated with engineering to visualise integrated APIs and streamline workflows. Initiated AI chatbot rollout by mapping flows and agent handoff logic.

Product Designer

Klarna AB

Mar 2020 - Oct 2022

  • Designed Klarna’s internal support tool used by 5K agents in 12 countries, resolving 2M+ monthly customer interactions.

  • Delivered new features including screen-sharing, dashboards, and a knowledge-based search—contributing to a sustained CSAT of 84% and SLA of 90%.

  • Collaborated with engineering to visualise integrated APIs and streamline workflows. Initiated AI chatbot rollout by mapping flows and agent handoff logic.

Various positions

Klarna AB

Jun 2013 - Mar 2020

  • Gained firsthand insight into customer pain points in Customer Support as a Disputes Agent for the Dutch market.

  • Led initiatives to revamp internal communications, streamline escalation forms, and enhance intranet content; created intuitive user flows to launch an AI chatbot.

  • Leveraged a broad range of experiences to transition into Product Design, where I apply robust project management and communication skills as transferable skills.

Various positions

Klarna AB

Jun 2013 - Mar 2020

  • Gained firsthand insight into customer pain points in Customer Support as a Disputes Agent for the Dutch market.

  • Led initiatives to revamp internal communications, streamline escalation forms, and enhance intranet content; created intuitive user flows to launch an AI chatbot.

  • Leveraged a broad range of experiences to transition into Product Design, where I apply robust project management and communication skills as transferable skills.

Education

UX Certificate Interaction Design

NN/Group

Profession UX Design

UX Design Institure

Master of Science Policy, Communication and Organisation

Master of Science Policy, Communication and Organisation

Vrije Universiteit Amsterdam

Bachelor of Science Administration and Organisation

Bachelor of Science Administration and Organisation

Vrije Universiteit Amsterdam

Skills

Systems thinking

Usability testing

Prototyping

Customer Journey Mapping

Design Systems

AI-Enhanced Workflows

Tools


Tools

Figma

Amplitude

Maze

Hotjar

Magic Patterns

Framer

Languages

🇳🇱

Dutch

Native

🇬🇧

English

Fluent

🇸🇪

Swedish

Conversational